Sales Management

Turning Sales Managers into Sales Coaches:

This unique sales training program, specifically for managers, teaches leaders to be active participants in the whole sales process. Rather than just teaching theory, we teach specific skills that are relevant to what is happening in the trenches, then walk sales managers through applying those skills with their sales pros.

Our proven approach equips sales managers with the necessary behaviors and beliefs to coach successfully in the current market.

Performance will increase by 22% with training alone but if that training is not accompanied by coaching and on-the-job reinforcement, your team will lose 87% of their training after just one month. Adding coaching to your sales team’s training program improves retention and increases performance by up to 88%!**

** Source: Sales Executive Council research

Jason Forrest speaking speaker creating urgency new home sales training leadership selling

What Sales Managers Learn:


We teach managers to hold sales professionals accountable to the specific behaviors and techniques that move prospects through the sales funnel and into converted deals.

Results-Focused Coaching

While most sales managers get involved only at the end of the sales process (after they get an offer), we teach managers to coach sales pros all along the way and be involved within the process of converting leads into sales. We teach them to advance the sale, speed up the sales process, and ask specific questions to hold their people accountable.

Nuts and Bolts

We will lead the sales managers through an experiential learning process of the vital behaviors, beliefs and techniques of effective sales coaching. Each week, we will teach a specific coaching technique to reinforce that week’s sales training topic. We will focus on handling specific challenges that arise from actual coaching sessions and will promote constructive conflict in order to facilitate real-world learning.


“During my 22 years at The Villages, I have seen several sales trainers come and go. While all have some redeeming qualities, I had never really found a trainer that had a lasting impact. [...] Simply stated, [Jason Forrest] is a coach’s coach. What he brings to the table that others do not is a plan for implementation of continued structured coaching and accountability. [...]
There are several items to which we can credit the 395 homes sold in our community last month. Jason’s impact on our sales managers and the resulting impact they are having with their people is certainly a primary factor.”

Michael Berning, Executive Sales Manager
The Villages, FL