Training Programs

Why a Program vs. an Event
We are big fans of sales speaking events – they are valuable tools for starting the fire and can help change the way your sales professionals see things. But without follow-up and repetition, results will be minimal. Studies show 22% productivity impact from event-based speaking. Sales training really fans that flame and it requires more than just one day. True sales training programs incorporate accountability through a peer group and/or a manager and dig deeper to change behaviors and create long-term results.

Learning Curve after Presentation with One Exposure

Learning Curve after Coaching Takes Place and Follow-ups are Used

The Forrest Performance Group Training Process first teaches people what the steps of selling are, then helps them create unconscious new behaviors so that they will use the skills automatically. In the end, this process helps sales professionals change their own success paradigm so that they will see themselves as successful.

Data gathered from the Sales Executive Council’s report “Building a World Class Coaching Program,” 2005

Sales Training and Sales Management Training programs consist of six elements:

  • On-site training/seminars
  • Weekly follow-ups with sales team via conference call
  • Online video lessons, sample scripts, personalized scripts, experience journals, and discussion boards
  • Systems to increase accountability such as reports, compensation alignment, and hiring tests
  • Management Coaching
  • Executive Coaching

Together, we come up with a customized sales training program that can be changed and adapted to meet business realities. We use our ideas to reach clients’ goals with sales training programs ranging from six weeks to 52 weeks. Each program is designed to accomplish client goals.


Forrest Performance Group
306 West 7th Street
Suite 505
Fort Worth, TX 76102

Right Video – 40 Day Sales Dare

Right Video – Leadership Selling

Right Video – Leadership Sales Coaching


“During my 22 years at The Villages, I have seen several sales trainers come and go. While all have some redeeming qualities, I had never really found a trainer that had a lasting impact. [...] Simply stated, [Jason Forrest] is a coach’s coach. What he brings to the table that others do not is a plan for implementation of continued structured coaching and accountability. [...]
There are several items to which we can credit the 395 homes sold in our community last month. Jason’s impact on our sales managers and the resulting impact they are having with their people is certainly a primary factor.”

Michael Berning, Executive Sales Manager
The Villages, FL