Training Programs

Why a Program vs. an Event
We are big fans of sales speaking events – they are valuable tools for starting the fire and can help change the way your sales professionals see things. But without follow-up and repetition, results will be minimal. Studies show 22% productivity impact from event-based speaking. Sales training really fans that flame and it requires more than just one day. True sales training programs incorporate accountability through a peer group and/or a manager and dig deeper to change behaviors and create long-term results.

Learning Curve after Presentation with One Exposure

Learning Curve after Coaching Takes Place and Follow-ups are Used

The Forrest Performance Group Training Process first teaches people what the steps of selling are, then helps them create unconscious new behaviors so that they will use the skills automatically. In the end, this process helps sales professionals change their own success paradigm so that they will see themselves as successful.

Data gathered from the Sales Executive Council’s report “Building a World Class Coaching Program,” 2005

Sales Training and Sales Management Training programs consist of six elements:

  • On-site training/seminars
  • Weekly follow-ups with sales team via conference call
  • Online video lessons, sample scripts, personalized scripts, experience journals, and discussion boards
  • Systems to increase accountability such as reports, compensation alignment, and hiring tests
  • Management Coaching
  • Executive Coaching

Together, we come up with a customized sales training program that can be changed and adapted to meet business realities. We use our ideas to reach clients’ goals with sales training programs ranging from six weeks to 52 weeks. Each program is designed to accomplish client goals.


Forrest Performance Group
306 West 7th Street
Suite 505
Fort Worth, TX 76102

Right Video – 40 Day Sales Dare

Right Video – Leadership Selling

Right Video – Leadership Sales Coaching

Test Vimeo Video


“The 40 Day Sales Dare was in a word: awesome--defined in the dictionary as “very impressive.” It was truly a thrill a day. Woodside better start buying more lots. The training isn’t easy, but I am developing new habits that I know will improve my worth. It’s time to act my wage! Sometimes I think I would rather be doing P90X! But I would be just as ticked at Tony Horton for making me sweat too much! I did not miss one “workout” during the 40 Day Sales Dare!
It is refreshing as a new home sales veteran to expand my toolbox. But as my favorite dare (#39—Effort or Ability) implies: nothing magical comes without labor. I must dedicate myself to performing all dares to the best of my ability. Our team is also more motivated now than when we started the program. Keep it up Team NorCal! You rock!
Thank you Jason Forrest for making me sweat! You rock too! Dare I say, “Thank you sir, may I have another?”

Scott Finn
Woodside Homes