This week’s featured TED talk is Sally Kohn’s “Lets try emotional correctness.” Sometimes we focus so much on being politically correct, we forget about the equal importance of being emotionally correct. (Kohn attributes tone, feeling, how we say what we say, and the respect and compassion we show one another to emotional correctness.)
Though a major portion of sales necessitates a technical side with facts and quantified data, it also requires the emotional side (how you are able to connect with your buyer on an emotional level in order to find the desire to improve their life.) Part of respecting the noble profession of selling includes how you portray that respect in your message. If your message bears both the technical and emotional components, then it will be evident to your buyer that you not only know what you’re talking about, but also that you sincerely want to be the one to lead them through the sales process.
Here’s to earning what you’re worth!
JASON FORREST (named one of 2012’s Top Young Trainers for Training magazine–a national, industry-wide publication) is an expert at creating high-performance sales cultures through complete training programs. In 2013, he won a Gold Stevie Award for Sales Training Leader of the Year. He incorporates experiential learning (rather than theory) to increase sales, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest is the author of two previous books. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on culture change.
ABOUT FORREST PERFORMANCE GROUP
Forrest Performance Group specializes in culture change and creating urgency within sales teams and management. Forrest PG’s competitive distinction is its behavior modification approach as applied to a variety of programs, education, seminars and sales coach training offerings all aimed at dramatically improving sales force success.