What makes you happy: the experience, or the memory granted from the experience? OR, are the happinesses of the two distinct in nature and not fair in comparison?
This week’s featured TED talk by Daniel Kahneman, Nobel laureate and founder of behavioral economics, discusses not only the differences between the experiencing self and the remembering self, but also the distinct happinesses associated with both. In brief, there’s happiness in your life and happiness about your life.
Click here to watch the whole talk.
This doesn’t just apply to you; it applies to your buyers. When you walk your buyer through owning your product, are you creating a tangible experience where they can savor what it would be like to own now? If you can create an experience that taps into the happiness in their life, you will not only begin to understand their reasons for wanting to improve their life, but also the leadership that it will take to get them there.
Watch the TED talk and comment below with what you think of Kahneman’s great idea.
Here’s to earning what you’re worth!
JASON FORREST (named one of 2012’s Top Young Trainers for Training magazine–a national, industry-wide publication) is an expert at creating high-performance sales cultures through complete training programs. In 2013, he won a Gold Stevie Award for Sales Training Leader of the Year. He incorporates experiential learning (rather than theory) to increase sales, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest is the author of two previous books. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on culture change.
ABOUT FORREST PERFORMANCE GROUP
Forrest Performance Group specializes in culture change and creating urgency within sales teams and management. Forrest PG’s competitive distinction is its behavior modification approach as applied to a variety of programs, education, seminars and sales coach training offerings all aimed at dramatically improving sales force success.