In his latest article in Builder & Developer, Jason Forrest addresses the importance of a patient and intentional sales process, leading both the sales pro and buyer to a solution that improves the prospects’ lives. Read an excerpt below:
“My parents have a picture of me when I was three years old. It’s Christmas and I’m wearing Superman pajamas. When I look at that photo, it feels like home. Home isn’t just a building; it’s an experience. Sometimes sales professionals focus on the wrong things when selling homes–they sell the sticks and bricks rather than the Superman pajamas (or the life that happens within a home.”
To read more about the other ways to lead your buyers through the home selling process, click here (pg. 64).
Here’s to earning what you’re worth!
JASON FORREST (named one of 2012’s Top Young Trainers for Training magazine–a national, industry-wide publication) is an expert at creating high-performance sales cultures through complete training programs. He incorporates experiential learning (rather than theory) to increase sales, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest is the author of two previous books. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on culture change.
ABOUT FORREST PERFORMANCE GROUP
Forrest Performance Group specializes in culture change and creating urgency within sales teams and management. Forrest PG’s competitive distinction is its behavior modification approach as applied to a variety of programs, education, seminars and sales coach training offerings all aimed at dramatically improving sales force success.