The iPhone 5 came out today and loyalists are standing in line all over the world to get their hands on their very own. But there’s evidence that salespeople are pushing customers away from the iPhone.
This highlights an x factor sales professional’s power to persuade. But, as Spiderman’s Peter Parker knows all to well, “With great power comes great responsibility.” In this case, are salespeople helping their customers find the right product for their needs or are they so motivated by money that it clouds their process? The difference between manipulation and persuasion is intent.
Sometimes companies give sales professionals a bonus for selling a particular product even though we also tell them not to be pushy salespeople. But does providing a spiff make sales professionals view every prospect through that lens?
I believe there’s a paradox of selling–the more you focus on trying to sell something, the less you sell. But the more you focus on understanding and accomplishing your customer’s mission to improve their life, the more you will sell. When you lock on to selling a particular product, it can make you unable to see the customer’s real needs. And if you can’t really see or hear the reason they want to buy, it sure makes it hard to persuade.
So it’s your turn to weigh in:
1. It’s been proven that spiffs like this increase performance. But is it sustainable long-term?
2. What would you do (either as a sales pro or a sales coach) if this was your organization?
3. As a sales pro, are you influenced by these types of spiffs? How much does your selling preference have to do with incentives?
4. Is steering customers toward a product other than what they’re looking for doing what’s right for the client?
5. And of course…if you have the new iPhone in hand…whaddya think?
Contributed by Jason Forrest, new home sales trainer/coach
Jason Forrest (named one of 2012′s Top Young Trainers for Training Magazine–a national, industry-wide publication) is an expert at creating high-performance sales cultures through complete training programs. He incorporates experiential learning (rather than theory) to increase sales, implement cultural accountability, and transform builders into sales organizations that build homes. A sales professional at heart, Forrest is the author of Creating Urgency in a Non-Urgent Housing Market and 40-Day Sales Dare for New Home Sales. As a consultant for many of the leading homebuilders in the United States, Canada, and Australia, Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on culture change. Learn about our new home sales training programs at http://www.forrestperformancegroup.com.