Sales Pros—

Be open

To getting feedback:

A coach’s job is to get you to do the things you’re uncomfortable doing so that you can earn what you want to earn. Some people pay for coaching out of their own pockets, but you have each been given a coach in the form of your sales manager. I pay for coaching because I want to improve.

Like me, you’re in sales, so there’s something in you that enjoys the prospect of self-betterment, too. So if your manager comes out and gives you some feedback, be open to their suggestions. Get your ego out of the way and listen.

To being uncomfortable:

Receiving feedback can be uncomfortable, but it can also be life-changing. If you don’t understand everything your coach is telling you, seek clarification. Say, “Thanks for taking the time to work with me. I want to understand how this is going to benefit the company and me as a salesperson. Can you help me see what you see?”

To seeking the truth:

Find the truth behind the words. Even if your coach’s delivery lacks finesse, work hard not to take it personally. Seek the truth and try to really understand the advice (rather than focusing on the tone). Don’t reject what they’re saying before you’ve given it full consideration. And remember, if they’re trying to tell you something that they would like for you to improve on, your job could be on the line. They’re trying to help you reach your goals and stay employed, so try to look at it from their pair of glasses.

In the coming week, look for opportunities to learn and improve instead of looking for opportunities to be right.

Here’s to earning what you’re worth!

Jason Forrest

Your turn: share stories of the feedback that has made you better in the comments below.