Ever hear of Elf on the Shelf? It was a phenomenon that blew up and then faded fast as consumer confidence faded.
The Elf on the Shelf is a toy elf sent from the North Pole to keep an eye on the children every day from the day after Thanksgiving to Christmas. The elf reports back to Santa each night, letting him know if the child has been good or naughty. He returns to a new location so that in the morning, the child knows he has left and come back.
Soon after the hype of its first year or so, the excitement over this toy plummeted. Why? Part of it may be because a mom blogger wrote about the unrealistic pressures this Christmas toy created. Another major part may be because the manufactures created a results-only culture–with kids focusing on their behaviors intensely and freaking out about what the elf might have told Santa. Results aren’t everything. Consider the why behind your behaviors.
Focusing ONLY on results creates a lack of sustainability. But when you focus your attention on the areas that really matter, you get sustainable results.
Here’s to earning what you’re worth!
JASON FORREST (named one of 2012’s Top Young Trainers for Training magazine–a national, industry-wide publication) is an expert at creating high-performance sales cultures through complete training programs. He incorporates experiential learning (rather than theory) to increase sales, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest is the author of two previous books. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on culture change.
ABOUT FORREST PERFORMANCE GROUP
Forrest Performance Group specializes in culture change and creating urgency within sales teams and management. Forrest PG’s competitive distinction is its behavior modification approach as applied to a variety of programs, education, seminars and sales coach training offerings all aimed at dramatically improving sales force success.