Be a leader or find a new job. I’m serious. I know you’ve heard the phrase “lead, follow, or get out of the way.” But if you’re an X-Factor sales pro, you must lead or you may as well find another career. Joel Barker defines a leader as a person you follow to a place you would not go on your own.
As the leader in the sales relationship, you dictate the flow, pace, and direction of the visit. I’m not telling you to be an overbearing jerk. Quite the contrary, actually. If your customers are looking for a new home, then they’re not satisfied with their current situation. And you are the one who can help your clients reach their goal—you know the most about the process, the homes, and the community.
Leading doesn’t mean that you do all the talking either. Again, it’s the opposite. Ask the right questions and listen (really listen) to the responses. That’s how you’ll be able to identify the right destination and walk them towards it.
You may be thinking that it’s a great concept, but too big to sink your teeth into in practice. Well I’ve put a lot of manageable and practical lessons (40 to be exact) into a book called 40 Day Sales Dare. The book is designed to give you an area of focus for each day and builds discipline and confidence along the way. You can also find mini-lessons here on my blog or in my podcasts.
You’re doing your customers a favor by helping them reach their goal, not by sitting back and observing the process. See yourself as a human GPS or a tour guide and lead your customers where they’re trying to go.
Here’s to Earning what you’re worth!
JASON FORREST (named one of 2012’s Top Young Trainers for Training magazine–a national, industry-wide publication) is an expert at creating high-performance sales cultures through complete training programs. In 2013, he won a Gold Stevie Award for Sales Training Leader of the Year. He incorporates experiential learning (rather than theory) to increase sales, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest is the author of two previous books. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on culture change.
ABOUT FORREST PERFORMANCE GROUP
Forrest Performance Group specializes in culture change and creating urgency within sales teams and management. Forrest PG’s competitive distinction is its behavior modification approach as applied to a variety of programs, education, seminars and sales coach training offerings all aimed at dramatically improving sales force success.