In a perfect world, the title sales manager world be replaced with sales coach. “Manager” is a title, but coaching is a mission. It’s not enough to manage sales professionals, “managers” must transform into coaches so they can inspire their sales professionals to earn what they’re worth.

-Sales coaches and sales pros reach goals together.

-One key attribute that separates coaches from managers is a coach’s ability to perpetuate cultural accountability in standards of self and team performance, personal and team goals, and business success.

-Coaches learn how to keep their sales pros accountable to specific behaviors and techniques that are crucial to internal and external growth.

-Training sales coaches begins with understanding, acknowledging, and maintaining the purpose of a sales coach.

-This purpose is the force-factor behind all decisions, goals, and overall performance.

-Sales coaches who are grounded and understand the whys behind certain beliefs can lead sales professionals.


Dear Mr. Forrest,
Thank you very much for the opportunity to learn and apply your unique sales experience, training, and support. Your time, courtesy, and leadership selling are valued.

Eric Armenta
DeYoung Properties