Our Team

Jason ForrestChief Sales Officer

Jason, who was named winner of Training Magazine‘s top young trainers of 2012, is a sales professional, author, professional speaker, and consultant to homebuilders.

His job is to help new home sales teams increase sales and retention rates through Leadership Sales training.

Jason grew up under the influence of his father (a business owner and professional salesperson), his mother, (a persuasive speaking professor), and Zig Ziglar (his Sunday school teacher and world-famous salesperson/motivational speaker). Jason learned sales by selling rather than observing.

These influences and experiences shaped him into who he is today-a salesperson first, a trainer on a mission, a national speaker, and a coach who pushes sales organizations to become the best version of themselves.

Corporate clients include Richmond American Homes, The Villages, Woodside Homes, Centerline Homes, Pardee Homes, Grand Homes, and many others. Every year, Jason delivers approximately 92 keynotes/seminars and conducts 850 group coaching calls with sales teams, sales managers, and executives. Click here to see him in action at the Pacific Coast Builders Conference.

Jason shares his extensive knowledge of the art and science of selling in his books, Creating Urgency in a Non-Urgent Housing Market and 40 Day Sales Dare, which are both top sellers on Amazon.com.

Jason lives in Fort Worth, Texas, with his wife, Shelly, and their two kids, Saunders and Mary Jane. They are also the proud owners of a playful Goldendoodle named Happy.

Jeanne CongerNational Sales Coach

With 25 years in the industry; experience with public and private builders; and over 900 hours of real estate courses under her belt, Jeanne Conger is an industry expert. While she has worked in design studios, marketing departments, merchandising departments, and sales management (she coached a sales team of more than 100), Jeanne enjoys nothing more than being in the trenches.

At Forrest Performance GRoup, Jeanne partners one-on-one with sales professionals and leaders to solve the challenges that come with an ever-changing housing market. She specializes in turning around laggard communities, helping sales professionals generate traffic, providing hiring consulting for sales managers, and coaching design center sales professionals.

As a real estate broker, certified graduate builder, and certified green professional, Jeanne is a lifelong student. She continues to search for knowledge and shares her sales wisdom in her upcoming book: Sales Leadership for Smart People.

Laura CascianoClient Development Coordinator

Laura keeps the operation running smoothly by managing Forrest Performance Group’s speaking, training, and webinar schedule; preparing and distributing training materials; and managing everything related to customer service.

As a strong believer in “a place for everything and everything in its place,” Laura is perfect for keeping up with the constant flow of information and material in and out of Forrest Performance Group.

Laura traded the long winters in upstate New York for the warmer Texas weather and enjoys being able to jog year-round with her German Shorthaired Pointer, Belle. Laura also enjoys reading and cooking in her spare time.

Alicia EastCommunications Director

Alicia manages Forrest Performance Group’s media and marketing strategy and materials, including online and offline communications.

Alicia’s background in new home sales and real estate gives her a big picture perspective on the industry, while her marketing and writing experience provide an eye for detail and allow her to create, fine-tune, and polish Forrest Performance Group’s written materials. Alicia is annoyingly attentive to grammatical detail, but enjoys breaking the rules when she does so with a purpose.

In writing, Alicia’s best friend is simplicity. In life, her best friend is her husband.

Courtney PlumbleyAccounting

Every business needs a numbers guru. Courtney’s background in finance and accounting; her experience on DR Horton’s accounting operations team; and her love for all things math make her a perfect fit for Forrest Performance Group.

Courtney is in charge of account reconciliation and accounts receivable–a perfect fit for her experience and her familiarity with the homebuilding industry.

Courtney lives in Fort Worth with her husband, three boys, and two dogs. Aside from numbers, Courtney also enjoys spending time with family and friends and going to TCU sporting events. Go Frogs!


Hi Jason,
Your training session with us at Woodside Homes was very powerful! Thank you! Between you and Rich Tiller, I’m selling at a higher level than a month ago. Before your training session, my goal was to sell two homes per month. Now, I know that’s entirely too few! I’ve raised it to 4 per month and hope to raise it to 6 per month soon.
Thank you, again.

Cynthia Hunter Heinemann
Woodside Homes