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In a perfect world, the title sales manager would be replaced with sales coach.
"Manager" is a title, but coaching is a mission. It's not enough to manage sales professionals, "managers" must transform into coaches so they can inspire their sales professionals to earn what they're worth.
  • Sales coaches and sales pros reach goals together.
  • One key attribute that separates coaches from managers is a coach's ability to perpetuate cultural accountability in standards of self and team performance, personal and team goals, and business success.
  • Coaches learn how to keep their sales pros accountable to specific behaviors and techniques that are crucial to internal and external growth.
  • Training sales coaches begins with understanding, acknowledging, and maintaining the purpose of a sales coach.
  • This purpose is the force-factor behind all decisions, goals, and overall performance.
  • Sales coaches who are grounded and understand the whys behind certain beliefs can lead sales professionals.

Coaches know  they have the power to influence sales professionals' beliefs.

Beliefs lead to emotions

Emotions lead to behaviors. Coaches don't worry about the behaviors as much as they worry about the things that contribute to the behaviors.

When beliefs are in order,

the right behaviors naturally follow.

This unique sales training program, specifically formanagers, teaches leaders to be active participants in the whole sales process. Rather than just teaching theory, we teach specific skills that are relevant to what is happening in the trenches, then walk sales managers through applying those skills with their sales professionals.

Our proven approach equips managers with the necessary behaviors and beliefs to coach successfully in the current market.

Accountability We teach managers to hold sales professionals accountable to the specific behaviors and techniques that move prospects through the sales funnel and into converted deals.

Results-Focused Coaching While most sales managers get involved only at the end of the sales process (after they get an offer), we teach managers to coach salespeople all along the way and be involved within the process of converting leads into sales. We teach them to advance the sale, speed up the sales process, and ask specific questions to hold their people accountable.

We will lead the sales managers through an experiential learning process of the vital behaviors, beliefs and techniques of effective sales coaching. Each week, we will teach a specific coaching technique to reinforce that week's sales training topic. We will focus on handling specific challenges that arise from actual coaching sessions.